dynamics of persuasion

Dynamics of persuasion

communication and attitudes in the 21st century

ny Richard M. Perloff
3/5
(86 vato)
Format
563 pejy, Paperback
Published
2008
Mpitory
Lawrence Erlbaum Associates
Lohahevitra
Persuasion ·Mass media·Psychological aspects·Attitude change
Fiteny
English

Its a textbook. I wasn't happy about buying a book...

I have used this book and its previous edition in a graduate-level course in strategic communications. It has been a perennial favorite with my students and I have heard from several who I advise for their theses projects that they refer back to it to refresh their memories on relevant theories of persuasion.

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